Zortify X Salonkee

Employee selection

NLP-based recruiting to help reducing the turnover rate by 30%

Industry: Hair and beauty
Product: ZortifySelect

The Challenge

As a fast-growing Luxembourg company that embraces the start-up culture, Salonkee is continuously expanding its team and currently has a wide range of vacancies for different positions. However, with the increase in speed to source and select people, the HR team is facing a time-consuming and costly challenge of conducting 25 to 30 interviews every week.

Salonkee has a clear goal to build a work environment that is “free of unsympathetic people”. This means that the company is committed to creating a positive and respectful workplace culture. Where employees feel valued, supported, and can thrive in their roles.

During the initial phase of the sales team, Salonkee faced the challenge of employees leaving the company quickly due to unmet expectations on both sides. To prevent this from happening again, Salonkee is implementing a rigorous recruitment process to ensure that new hires have a clear understanding of the job requirements and the company culture.

To streamline the recruitment process, Salonkee is committed to conducting the entire assessment remotely. Ensuring that the hiring process is efficient and accessible to candidates from all over the world.

The Solution

Salonkee recognizes the importance of finding the right fit for their team and has implemented ZortifySelect, an AI-driven personality analysis tool, in their recruitment and selection process. The analysis serves as a key factor but is not the sole determinant for decision-making. The final decision is based on a combination of the HR team’s extensive professional expertise, unbiased Zortify analysis, and a comprehensive evaluation of candidates’ overall suitability, emphasizing a holistic hiring approach rather than relying solely on CVs and interview snapshots.

Traditionally, obtaining deep insights into individuals’ capabilities involved time-consuming and costly assessment centers. However, Zortify offers these valuable insights swiftly and accurately, presenting a digital solution that seamlessly integrates into existing processes.

The results from the Zortify analysis are discussed in a subsequent interview, which can be conducted either in person or through video conferencing. Additionally, the results are shared with the candidate in advance, providing them with an opportunity to prepare effectively for the second interview.

By leveraging this comprehensive approach, Salonkee’s HR and Talent Acquisition team can make more informed decisions that positively impact the entire team and proactively shape the company’s culture.

Sofia Leczano Kaiser

“Something which definitely works is having clear data, such as the ZortifySelect analysis, to help us openly discuss our culture and expectations with candidates as well as facilitating internal discussions. Zortify helps us identify and hire exactly the right people with the open mindset that is so important to us. Because we as a company also benefit from this development, as new ideas can only grow through regular exchange. A strong team leads to a strong flourishing company.”

Sofia Lezcano Kaiser Senior People & Operations Manager @ Salonkee

The Results

Impacts and facts

Reduce their turnover in the sales team by over 30% in 2021
Benefited from more information that would otherwise have remained hidden.
Grabbed the attention of potential candidates by positioning themselves as a pioneer in recruitment and improving user experience.

About Salonkee

Established in Luxembourg, Belgium, Switzerland, and Germany, Salonkee is a leading European software company providing the hair and beauty industry with high-end digital solutions. Such as calendars, client databases, online bookings, point of sale, online- and terminal payments and much more. The company believes that trusting people, providing flexibility, and enabling efficient time management lead to thriving individuals. Thus, Salonkee fosters flexibility over fixed working hours and results over time spent.

Other projects

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Thalia Buch & Media GmbH works together with Zortify. With the personality analysis tool ZortifyGROW and flexible, location-independent coaching, Thalia was able to help new managers learn the ropes and develop their entrepreneurial thinking and actions.

Mistubishi x Zortify


Zortify partnered with Mitsubishi Electric’s CNC division to help them undergo a successful digital transformation. Through the use of our powerful tools, the division was able to increase efficiency by more than 25% and establish an open feedback culture. This collaboration led to mindfulness, self-responsibility, and personal development for the managers and employees.

The Solution: The integration of ZortifySelect in the recruitment process: ZortifySelect measures exactly the personality traits needed and enriches the selection process significantly. ZortifySelect is condensed & precise, pointing out potential fields for development, Crafts Unfolded's HR department should consider. The combination of Natural Language Processing (NLP) & Self-Assessment gives people the opportunity to answer in their own words, which reduces social desirability. ZortifySelect does not exclude people in the process. It is a valuable add-on to display the full range of personality traits and potential roles the applicant can contribute to the successful Crafts Unfolded team. ZortifySelect helps to detect people with potential to become future leaders, even in an early stage of the recruitment process.

Crafts Unfolded

In 2022/2023 one of the most important KPI for Crafts Unfolded was revenue growth. Thus, a substantial and efficient hiring process was a crucial success factor. Thanks to ZortifySelect we are revolutionizing Crafts Unfolded recruitment! Our efficient AI-powered personality assessment saves 33% of their time and ensures fair and inclusive hiring with a perfect 100% personality-culture fit.