Year 2 Post-GPT: How My Year Was Shaped and Why Work Must Remain Human
Florian’s 2024 Review
December 2024 – or, in the new chronology, Year 2 Post-GPT – marking two years since the go-live of the first version of ChatGPT. Requests like “Write a rhyming speech for my aunt Hannelore’s 60th birthday” or “Draft an outline for a whitepaper on the impact of generative AI on talent acquisition” – OpenAI’s chatbot has become an indispensable tool for many since November 2022, serving as both collaborator and colleague. Imperfect yet always available, it helps tackle writer’s block or tight deadlines. This past year, we at Zortify leaned on ChatGPT again for tasks like crafting social media posts.
Sometimes, though, it’s not perfect, as we’ve seen. 😉
The best posts? They came from us—straight from the heart, prompted by passion.
Hyperfocus and Hyperteams, Thanks to AI
December 2024 also marks six years of Zortify and two years of unwavering focus on what we believe will have the greatest impact on modern HR practices: AI-driven HR diagnostics. Our goal is clear: achieve an unprecedented level of accuracy in recruiting and development. This means fewer mis-hires, more productive teams, and the right people in leadership positions.
This focus sparked significant internal changes – some positive, some challenging. Team members left, others joined. Leveraging our own technology, which offers personality diagnostics and objective insights, we’ve built a dream team. And we’re growing. If you’re considering a career change in 2025 – especially in Sales – get in touch!
The Bright Side of AI
In December 2024, many businesses are still stuck in the old era – 2022 pre-GPT. While AI adoption has grown this year, it’s mainly large corporations taking advantage of the new tools:
- 48% of large enterprises use AI, compared to
- 28% of midsized companies and
- 17% of small businesses.
For many, the main obstacle remains a lack of knowledge. Clearly, we’re still in the early stages of widespread AI adoption in the economy.
However, in social media, the story is different. Fake news and deepfakes have become so pervasive that they threaten democratic systems. It’s a stark reminder of AI’s power—unfortunately, in its darkest form.
On the bright side, AI is also enabling remarkable things:
- People relieved of tedious routine tasks,
- Candidates finding jobs that align with both their skills and personalities, and
- New, exciting roles emerging at the intersection of human and technological expertise.
Everyone wants these five colleagues* in 2024 (*or: this one AI)
While 2023 (Year 1 Post-GPT) focused on fears about job displacement, 2024 brought the realization that AI won’t replace humans in many areas; instead, it’s making human contributions more crucial than ever. Good work still hinges on collaboration – with other people and within diverse teams. It thrives on inclusion, objective analysis, and respecting individual uniqueness.
Looking ahead to 2025, the advance of AI will make the human element indispensable.
Why the Human Element Matters
1. AI Makes Human Expertise Absolutely Essential
In an age of ever-shorter innovation cycles, failing forward has become essential. Success lies in learning as we go, guided by those who are already a few steps ahead – those who’ve either learned from their mistakes or designed predictive models to avoid them.
At Zortify, we aim to be these forward-thinkers, guides, and shock absorbers for our clients. We teach the skills needed to use AI technology effectively, enabling businesses to focus on their unique challenges.
Incidentally, this is becoming a legal requirement in 2025. The EU AI Act mandates that employees working with AI possess adequate skills. With our certification program, we’re helping clients easily transition into this new era.
2. Culture Development Remains a Human Task
2024 has proved once more: culture first, AI second. Technology only succeeds within a supportive culture. Toxic work environments or outdated mindsets aren’t fixed by AI alone.
At Zortify, fostering a respectful and inclusive culture remains a core value. For me this includes taking on seemingly trivial tasks when necessary – whether it’s organizing meals for a certification event or stepping in to fill an unexpected gap.
At the same time, in view of our realignment and the associated changes since 2023, it was important to me to highlight and celebrate the achievements of our team. A good example of this and an absolute highlight in 2024 was our Zortify Connect Day, celebrating both our clients and our team. Hearing clients openly share their positive experiences with us was a testament to our team’s efforts and a major motivator.
There will also be a CONNECT Day in 2025. Pre-Registration has already started.
3. Leadership Requires Human Intuition, Clarity – and Free Calendar Time
Good leadership remains inherently human. It’s about knowing when to guide, when to step back, and when to empower team members. AI-based diagnostics can help identify and develop leaders with these qualities but cannot replace the human touch.
In 2024, I focused intensely on saying “no” to distractions, ensuring alignment with our priorities. This required clear communication – an area I worked to improve by preparing more thoroughly for meetings and fostering dialogue through active listening.
In my view, active listening remains the number one leadership skill. AI can support this, for example by identifying socially desirable behavior as such and providing insights that go beyond first impressions and the obvious. However, it is no substitute for an open door and an open ear policy fostered by leaders. Personally, I have consciously taken more time for feedback and review meetings in the past year and invested in our corporate culture.
An example of that was the implementation of “Open Calendar Time” on office days for spontaneous conversations and personal exchanges. These moments strengthened collaboration and trust within our team.
Conclusion
AI profoundly shaped our lives and work in 2024. In 2025, even more businesses and individuals will harness its potential. Still, collaboration will remain fundamentally human. Successful HR departments will blend deep AI expertise with the empathy and nuance that only humans can provide, using technology to elevate their impact.
At Zortify, we’re proud of our progress in 2024 – thanks to our amazing team. As the year ends, I’m filled with gratitude and excitement for the connections we’ll forge in 2025.
Happy Holidays!
13 + 1 Bias in Recruiting: How to Recognize and Overcome Them to Find Truly Suitable Candidates
Bias – unconscious thought patterns – can influence our perceptions and decisions. In the context of recruitment, bias can result in unfair evaluations of candidates, leaving potential untapped. This guide outlines common bias, their impact, and strategies to avoid them.
Between Trump, zero-motivation-days and the “Robin Hood of talent”
Donald Trump will be the next US president. And in social networks, the concept of paid “zero-motivation-days” is being discussed, that is days off for employees without them having to call in sick or take vacation days. Two topics, although of different dimensions, which for us lead to one conclusion: Companies must start to face their responsibility!
Hierarchy with AI rather than everyone at eye level?
Companies promote flat hierarchies and a culture at eye level in order to attract skilled workers. That sounds very progressive and good for employees at first glance. But why do so many people still leave the company after a short time? Why is retention, i.e. retaining talent in the organization, still one of the major challenges?
13 Biases in Recruiting
How to Recognize and Overcome Them to Find Truly Suitable Candidates
Bias – unconscious thought patterns – can influence our perceptions and decisions. In the context of recruitment, bias can result in unfair evaluations of candidates, leaving potential untapped. This guide outlines common bias, their impact, and strategies to avoid them.
1. Confirmation Bias
This occurs when we seek information that confirms our initial impressions. For example, during an interview, we might look for signs that affirm our positive or negative first impressions of a candidate.
How to overcome it:
- Develop standardized interview questions.
- Involve multiple interviewers to balance subjective views.
- Use AI tools for an objective initial assessment.
2. Halo Effect
A single positive trait (e.g., confidence) influences our overall impression of a candidate, making other traits seem better than they might actually be.
How to overcome it:
- Identify critical traits for the role in advance.
- Use AI to conduct personality analyses before interviews.
- Evaluate each competency independently.
3. Similarity Bias
We tend to favor people similar to ourselves in terms of background, values, or interests. This is often masked as “cultural fit” but can lead to unconscious discrimination.
How to overcome it:
- Focus on objective role requirements rather than similarities.
- Ensure a diverse HR team is involved in decision-making.
4. Stereotyping
Stereotyping occurs when we make hiring decisions based on external characteristics such as gender, origin or age. Our judgments are often based on unconscious assumptions (unconscious bias) and not on facts.
How to overcome it:
- Conduct anonymized application processes.
- Cultivate a culture of ongoing critical reflection on unconscious bias.
- Penalize overtly discriminatory behavior.
5. Anchoring Bias
The anchor bias refers to the fact that first impressions or initial responses can have a disproportionately large influence on our overall assessment of a candidate.
How to overcome it:
- Use data-driven tools to form a comprehensive view of candidates.
- Make decisions only after collecting and reviewing all relevant information as a team.
6. Attribution Error
When we succumb to the attribution error, we immediately attribute certain behaviors to a candidate’s personality instead of to external circumstances. For example: “They are disorganized” instead of “They didn’t have enough time to prepare.”
How to overcome it:
- Always consider the context behind behaviors or statements.
- Ask candidates about the reasons behind their actions (“Was the preparation time adequate?”).
- Use NLP-based tools to create objective personality profiles.
7. Recency Bias
In the case of recency bias, the most recent impressions or answers of the person in front of us have a greater influence on our perception than others. We often ignore what was said earlier.
How to overcome it:
- Use standardized digital question tools before interviews.
- Leverage NLP technology to analyze open-text responses for personality insights.
- Systematically reflect on the overall impression as a team.
8. Overconfidence Bias
Relying too heavily on personal judgment and making quick conclusions (“I can spot a great salesperson instantly”).
How to overcome it:
- Have your evaluations reviewed by others, combining human and AI input.
9. Horns Effect
The opposite of the Halo Effect, where a single negative trait taints the overall perception of a candidate.
How to overcome it:
- Reflect on whether your negative judgment is based mostly on one trait.
- Take time for a comprehensive evaluation.
- Support decisions with objective data about the candidate’s personality.
10. Availability Heuristic
The availability heuristic describes how we are sometimes overly influenced by experiences or memories from the recent past. This can be, for example, conversations with other applicants that have just taken place.
How to overcome it:
- Schedule interviews with breaks in between.
- Incorporate data-driven evaluations of candidates’ skills and attributes.
- Document impressions from each interview to mitigate post-hoc bias.
11. Status-Quo Bias
With a status quo bias, preference is given to candidates who align with established patterns. New approaches or unconventional profiles are often being overlooked.
How to overcome it:
- Assess not just skills but also personality.
- Actively seek out candidates with atypical CVs.
- Encourage openness and innovation within the team.
12. Survivorship Bias
Survivorship bias occurs when we focus on traits of successful (former) employees while neglecting the potential of other characteristics, not giving unusual or unknown profiles the chance they deserve.
How to overcome it:
- Identify which traits are truly critical for success in the role and organization.
- Evaluate candidates’ abilities independently of previous benchmarks.
13. Loss Aversion
Preferring the “safe” candidate to avoid risks, even if another might better fit the company culture.
How to overcome it:
- Consider the long-term benefits of bold decisions.
- Use trial tasks or AI-based assessments to reduce the risk of poor hires.
14. Social Desirability Bias (“Super Bias”)
Candidates may present themselves in ways they believe are socially desirable, masking their true skills or values.
Example: A candidate emphasizes in the interview how important teamwork is for her, although in reality she prefers to work independently. This is solely a statement to meet the interviewer’s expectations.
The social desirability bias is so powerful because it can reinforce other bias. For example, if a candidate behaves in a particularly socially desirable way, the halo effect or the anchoring bias could be amplified. A strongly self-confident candidate could not only be noticed positively, but other skills could also be overestimated – even though they may only be faking them.
How to overcome it:
- Use NLP technology for personality tests that analyze free-text responses, bypassing conventional cues.
- In interviews, ask about specific past situations (e.g., “Can you give an example of solving a team issue?”).
- Avoid giving hints about what you consider the “right” answer.
Conclusion
Biases are a natural part of decision-making but can have negative effects on both organizations and candidates. Through deliberate actions, standardized processes, continuous training, and the use of AI tools, we can counteract these distortions and make better hiring decisions. Recognizing these biases is the first step, followed by developing strategies to mitigate them. When human and artificial intelligence work together, the result is fairer hiring processes and finding the right people for the right roles.
Between Trump, zero-motivation-days and the “Robin Hood of talent”
Donald Trump will be the next US president. And in social networks, the concept of paid “zero-motivation-days” is being discussed, that is days off for employees without them having to call in sick or take vacation days. Two topics, although of different dimensions, which for us lead to one conclusion: Companies must start to face their responsibility!
Hierarchy with AI rather than everyone at eye level?
Companies promote flat hierarchies and a culture at eye level in order to attract skilled workers. That sounds very progressive and good for employees at first glance. But why do so many people still leave the company after a short time? Why is retention, i.e. retaining talent in the organization, still one of the major challenges?
AI in HR: Overcome the fear, embrace the opportunities!
AI is neither all good nor all bad. Used correctly, it can improve the lives of many people in general and working life in particular. New opportunities are opening up in HR recruitment and development in particular, without people being ” sorted out ” or replaced by technology. Let’s take a look at what is important for a fearless, constructive and responsible approach to AI in HR.
Between Trump, zero-motivation-days and the “Robin Hood of talent”
Why companies urgently need a personality check
Donald Trump will be the next US president. And in social networks, the concept of paid “zero-motivation-days” is being discussed, that is days off for employees without them having to call in sick or take vacation days.
Two topics, although of different dimensions, which for us lead to one conclusion: Companies must start to face their responsibility! Responsibility for the people who work for them, but also for society as a whole. They need a straightforward “personality check” in order to find their role in these turbulent times, to develop new solutions that will secure their future, and to spark people’s enthusiasm for them as employers as well as for liberal, democratic societies, on whose existence their business success ultimately depends.
Here is our idea for an “assessment for companies” in these turbulent times.
1. Who do you want to be?
Beyond “New Work” buzzwords, ask yourself what you want to stand for, what contribution you want to make to this world, how you want to make life on this planet better and how you want to shape your organization in specific terms. Whether there will be zero-motivation days or not, one thing is clear: the hamster wheel is not an innovative place, as labor expert Hans Rusinek puts it. Journalist Sebastian Klein finds even more drastic words, raising the question of who wants to work in companies that operate under war-like conditions. Instead, we need a new definition of business success that goes beyond turnover and profit and includes responsibility for people, society and the environment.
Some of you may have already seen on Social Media (especially on LinkedIn) that the ‘School of Moral Ambition’ is currently forming as a new movement. This movement wants to specifically attract talent away from companies that exploit people and our planet. The people who engage in the School call themselves the ‘Robin Hoods of Talent’. Hundreds of people joined shortly after it was announced; well-known founders are promoting the initiative, which is likely to hit a nerve with many people these days.
Companies now need the courage to look in the mirror, make a consistent paradigm shift, challenge their own product range and present something new and better in terms of a future that is worth living.
2. How do you want to lead?
We quote Hans Rusinek once again, who says that the power of a boss is much more present for us than that of a state. Companies shape the people who work for them. Managers bear great responsibility, especially in times of great uncertainty, when many people are looking for supposedly simple solutions or longing for the “good old days”. It is up to leaders to provide orientation. They are the compass navigating through organizational change and upholding core values such as empathy, openness, respect and collaboration.
Dr Hans W. Hagemann of the Munich Leadership Group has found an easy-to-understand metaphor for this:
“Imagine you’re a parent driving through thick fog with your three small children in the back seat and you can’t see your hand in front of your eyes. Of course you’re scared. But you can deal with it by adjusting your speed, using the fog lights and paying extra attention. What about the kids? –You can of course tell them that you’re scared and that you’re prepared for a collision at any time. But as a consequence, you probably won’t be able to control the screaming in the back seats. Alternatively, you could point to the navigation system and tell them that there’s a petrol station five kilometers away where you can take a little break with popcorn. The situation is the same, you’ve told the truth, you’ve given guidance and you’re moving on. In the future, it will be a matter of dealing constructively with growing uncertainties.”
Speaking of leadership
Good leadership also involves creating an environment of psychological safety. To achieve this, the purpose and goals of the organization must be clear (see point 1). Instead of knowing all the answers, leaders should adopt a curious, questioning mindset. Be vulnerable in the best sense of the word in the spirit of ‘vulnerable leadership’. This includes listening to employees and providing a safe space for ideas and suggestions as well as criticism and concerns. ‘Failing forward’ is what it takes to achieve progress: try things out, fall flat, get up on your feet again and do better. However, this is only possible in an environment that thrives on appreciation and sincerity. It is up to leaders to promote such an environment.
HR market analyst Josh Bersin rightly says that of all HR investments leadership development creates the greatest value. Especially as leadership skills are no longer only required at the top of organizations, but are now needed at all levels considering the trend towards flat hierarchies in many companies. Selecting the right people for these key positions is more important than ever. We have conducted one of the largest studies on the subject of ‘narcissism’. It shows that young people today are more narcissistic than previous generations. This can become a problem when filling leadership positions in particular. Companies should be aware of that and use research-based and ethical personality tests to protect themselves.
3. What does it really mean to be productive?
Good leadership also comes with creating free time for employees to escape the hamster wheel and think in depth about good solutions. These free spaces, these phases of pondering, wondering and chatting at the coffee machine should be considered a valuable and natural part of doing the job. A walk with a colleague not only creates social contact (which in itself has a stabilizing effect on democratic structures), but also potentially constructive friction and therefore opportunity for new solutions. Doing the right thing can also mean doing nothing, pausing, reflecting and discarding instead of sitting in a meeting or building a PowerPoint presentation for a product that would turn out to be pointless on closer, unhurried inspection.
With such a new baseline regarding work ethics, the discussion about whether to ‘work harder’ or receive paid ‘zero motivation days’ becomes obsolete. Not to mention that a contemporary leadership style should include abolishing practices not worthy of adults, such as micromanagement and controlling every step of your employees.
Conclusion
In a society that at the moment is characterized by frustration, fear and resignation to worrying proportions, we need companies that create a ‘climate of courage’. Companies that set new standards in how we negotiate and shape the future with a spirit of innovation and empathetic leadership. More and more well-qualified people are very likely to opt for such organizations if they have the choice. Now is the time for companies to look in the mirror and do their very own personality check. No more sugar coating and greenwashing. Now is the time for real responsibility.
Check out the full interview with Hans W. Hagemann about leadership qualities and how to find them in employees.
Hierarchy with AI rather than everyone at eye level?
Companies promote flat hierarchies and a culture at eye level in order to attract skilled workers. That sounds very progressive and good for employees at first glance. But why do so many people still leave the company after a short time? Why is retention, i.e. retaining talent in the organization, still one of the major challenges?
AI in HR: Overcome the fear, embrace the opportunities!
AI is neither all good nor all bad. Used correctly, it can improve the lives of many people in general and working life in particular. New opportunities are opening up in HR recruitment and development in particular, without people being ” sorted out ” or replaced by technology. Let’s take a look at what is important for a fearless, constructive and responsible approach to AI in HR.
Employee analysis with AI: Make transparent what makes us transparent!
How much transparency is good for people and companies? – In times of Artificial Intelligence, the question of transparency has come back into focus. While we had slowly become accustomed to moving through the analogue and digital world as “transparent people”, the question of how transparent people and processes may, should and must be takes on new relevance due to the increased use of AI.
Hierarchy with AI rather than everyone at eye level?
Companies promote flat hierarchies and a culture at eye level in order to attract skilled workers. That sounds very progressive and good for employees at first glance. But why do so many people still leave the company after a short time? Why is retention, i.e. retaining talent in the organization, still one of the major challenges? Why are there still more Stefans and Christians in German boardrooms than women? And can AI help to change things?
I think organizations need to be aware of three things:
- Flat hierarchies don’t eliminate the imbalances of power. Instead, they make them more difficult to grasp. They lead to power no longer unfolding on the basis of a fixed position, but finding its way more subtly. Through certain personality traits, for example, through the appearance, success or knowledge advantage of individuals.
- A culture at eye level can be an advantage for some employees and exclude others. The question is: who is on an eye-level with whom? A workforce of people with the same background, the same ethnicity, the same skin color, the same socialization is very likely to hold the same biases – consciously or unconsciously – against people who don’t fit in.
- In order to change organizational cultures, the structures must also change, i.e. the organizational framework: Processes, rules, sanctions, communication channels and criteria for selecting people to work in management positions.
How can AI technology make a difference here?
In order to change organizations and make them more attractive to many skilled workers (sidenote: by creating suitable conditions for parents and especially mothers, 840,000 vacancies could be filled immediately), the structure and culture in many companies must change in equally. Eliminating formal hierarchies is not the solution. It is much more important to fill leadership positions with the right people. With personalities who use their power (in the sense of influencing the actions, thoughts and development opportunities of other members of the organization) for the benefit of the people and the organization. Who lead empathetically and provide orientation and security instead of micromanaging and building up pressure.
Structures are designed to be self-perpetuating. Changing them means changing formal and informal rules, processes and communication channels. Therefore, it is not enough to say “We are committed to diversity and equal opportunities in the selection of applicants”. There needs to be an underlying operating system that defines the relevant processes in order to achieve greater diversity and equal opportunities. These could be quota regulations, regulations on leadership positions in part-time, a partially anonymized application process or new procedures for selecting talent.
Transforming the operating system
AI technology can help to change structures. It can change processes in such a way that human socialization and the accompanying biases become visible and have less impact on decision-making processes. It can make the abuse of power through informal or formal hierarchies less likely by backing up decisions with data and making them subject to objective evaluation. AI can help to break down stereotypical job classifications (women work in marketing and HR, men in IT and management). It can break down behavioral expectations (Stefan or Christian become managers and not Claudia) with the help of data. In organizational cultures that consider themselves to be “at eye level”, it can make deep-rooted biases and mechanisms that lead to discrimination or other harmful behaviour discussable and thus changeable.
Conclusion
A workshop on unconscious bias and the rainbow flag on a LinkedIn profile is by no means enough. Organizations that really care about equal opportunities, diversity and thus attracting talent, and that really want to tap into the entire talent pool available, need to look deep inside the organization and critically review their operating system. AI can act as a sensor and make structural shortcomings visible. At the same time, it gives companies the opportunity to design their rules, processes and communication channels fairly, transparently and – this time for real – on an equal footing.
AI in HR: Overcome the fear, embrace the opportunities!
AI is neither all good nor all bad. Used correctly, it can improve the lives of many people in general and working life in particular. New opportunities are opening up in HR recruitment and development in particular, without people being ” sorted out ” or replaced by technology. Let’s take a look at what is important for a fearless, constructive and responsible approach to AI in HR.
Employee analysis with AI: Make transparent what makes us transparent!
How much transparency is good for people and companies? – In times of Artificial Intelligence, the question of transparency has come back into focus. While we had slowly become accustomed to moving through the analogue and digital world as “transparent people”, the question of how transparent people and processes may, should and must be takes on new relevance due to the increased use of AI.
How to find and promote optimistic and resilient employees
Today’s working world puts the resilience and optimism of many people to the test. Digitalisation and automation require employees to regularly adapt to new technologies and working conditions. This calls not only for flexibility, but also emotional stability. According to the ‘State of the Global Workplace’ report by Gallup (2022), 44% of employees worldwide stated that they are under stress every day.
AI in HR: Overcome the fear, embrace the opportunities!
10 steps to responsible HR work
AI is neither all good nor all bad. Used correctly, it can improve the lives of many people in general and working life in particular. New opportunities are opening up in HR recruitment and development in particular, without people being ” sorted out ” or replaced by technology. Let’s take a look at what is important for a fearless, constructive and responsible approach to AI in HR.
1. Be aware that AI cannot make decisions.
The question of whether an AI can decide about a person’s professional future becomes obsolete if we realise that the technology cannot make decisions on its own. But it can make us believe that it can. In the end, the AI accesses codified human decisions in order to carry out an action (decision). In other words: What the human doesn’t put in, the machine can’t put out. Or as the authors of ‘Power and Prediction’ put it: ‘Nobody ever lost a job to a robot. They lost a job because of the way someone decided to program a robot.’ If we are aware of this, we can develop a (self-)conscious and responsible approach to AI.
2. Make the ‘why and what for’ the starting point for the use of AI.
Before organisations rush into using new technologies, they should ask themselves what specific problems they want to solve with AI. It makes little sense to collect and analyse huge amounts of data if the objectives and benefits are not clear. These considerations should be based primarily on the needs of the people who are connected to the company in some way, while also taking into account the cost-benefit ratio. With regard to AI-supported personality analysis tools, companies can ask themselves:
- What does a bad hire cost me with all the resulting consequences (morale throughout the team, offboarding, job advertisement, new candidate search, onboarding, training phase…)?
- What does it cost me in return if I invest in technology that makes bad hires unlikely?
3. Keep working on your culture when using AI.
Algorithms are often so complex that even developers cannot always fully understand them. In order to use the technology in a way that benefits both employees and the organisation as a whole, companies need to work more on their culture – more specifically, on a culture that promotes the ethical and responsible use of technology. Guiding questions could be:
- How do we want to work together?
- What values characterise our work and teamwork?
- How do we define success?
- How do we make decisions?
- How do we solve conflicts?
It should be a key part of the corporate culture to continuously reflect on existing thought patterns, behaviours and unconscious biases. Employees need time and safe spaces to be able to ask themselves and others critical questions. Open formats in which all employees can participate should be regularly offered specifically on the topic of ‘Dealing with AI’. This allows knowledge and experience to be shared and blind spots in working with AI and data to be recognised at an early stage.
4. Learn to distinguish good data from bad data
The type of data we use to train AI systems is crucial. If we use biased or prejudiced data, the machine will deliver results that further amplify stereotypical attributions and discrimination. We therefore need mandatory quality criteria for training data. Answers to the following questions, among others, provide guidance:
- Was the AI trained with biased data or with data that represents the overall average of the population?
- In the case of questionnaire-based data collection: Were there any possible incentives for participants to provide false information when gathering the training data?
- For language models: Does the AI only analyse individual words and pay attention to correct grammar, or does it try to capture the whole context? (Particularly important with regard to the discriminatory feature ‘native speakers’).
There are many more.
5. Be diverse.
Diversity is more important than ever in times of AI. A diverse workforce brings different experiences and perspectives to the discussion about the ethical use of AI systems. This not only helps to improve the quality of decision-making, but also to recognise and reduce unconscious bias.
6. Take a realistic look at the role of AI in the decision-making process.
A fearless and constructive approach to AI technology requires that such analysis tools are only one of several factors in decision-making processes. They serve as a source of additional information that makes it easier for recruiters, for example, to make a final decision in favour of or against an applicant. It should be clear to everyone that AI predictions are never perfect. AI-based analyses are based on empirical data and scientific principles, but nothing more. In AI-supported personality analyses, as we develop them at Zortify, the error rate is realistically between two and five per cent. If we are aware of this, we can deal with it and develop suitable behaviours for the use of AI in organisations together with the employees who use the technology.
7. Make processes transparent (not data sets).
In personality analyses in particular, it is not only HR managers who need to understand how the AI comes to its results, but also the people affected, such as candidates. The keyword here is ‘Explainable AI’. But how can companies explain something so complex that also contains valuable information, for example for competitors? It remains uncertain what benefit applicants could derive from access to raw data or complex equations, as these are often difficult to understand and are not sufficient on their own to recognise bias in the right context.
The U.S. Association of Computing Machinery has developed a pragmatic approach. It requires that institutions using algorithmic decision-making be able to explain the underlying process of the algorithm and the resulting decisions in non-technical language. The aim is therefore not to disclose technical details in detail, but to improve transparency in two areas: the processes and the results. To do this, people need a deep understanding of how AI gets its results (as an example, take a look at our Zortify certification programme).
The ethical design of processes in dealing with AI begins long before the AI is actually used. Think about when and who you need to involve internally in the process – from the data protection officer to the procurement team to the work council. (A corresponding ‘onboarding package’ from Zortify is in the making. If you haven’t subscribed to our newsletter yet, now would be a good time to find out more soon 😉).
8. Create suitable team roles.
AI technology is too important to be left to just a small group of ‘IT nerds’. Instead, an open discussion about the responsible use of algorithms and data should be initiated across the entire workforce. This requires people at the intersection of IT, business departments, HR and corporate culture who actively drive these discussions forward and document progress. Positions such as ‘AI ethicist’ or ‘human-robot relations manager’ are not abstract figures of a distant future, but are already in demand today.
9. Allow yourself to have healthy doubts: about the AI and about yourself.
Just as we shouldn’t blindly trust the machine, we shouldn’t blindly trust ourselves either. Humans make mistakes, carry biases, are sometimes bad-tempered or overconfident and don’t always make wise decisions. Nonetheless, we can allow ourselves to listen to our instincts and intuition.
AI systems can help us not to be blinded by first impressions. They can make established procedures, such as assessment centres, more objective and fair. Above all, they can make them faster and cheaper, thus creating the freedom to constantly reflect on ourselves and engage in deep interaction with others (such as applicants) so that we are ultimately able to make the best decision.
10. Be honest with yourselves: What can AI do better?
In the discussion about Artificial Intelligence, the potential risks are often emphasised. Without ignoring these, companies should consciously shift their focus and ask themselves when they last had an in-depth discussion about human bias and the subjectivity of recruitment decisions.
The fact is: AI systems can perform some tasks better than humans. In the area of recruitment and employee development, technology can analyse decision-relevant information faster than an entire team ever could. It uncovers aspects that escape the human eye even on second glance, thus contributing to better decisions – better for applicants, better for HR professionals, better for the entire organisation. As a result, it can make a valuable contribution to the search for talent and equip companies to meet the complex challenges of our time.
Employee analysis with AI: Make transparent what makes us transparent!
How much transparency is good for people and companies? – In times of Artificial Intelligence, the question of transparency has come back into focus. While we had slowly become accustomed to moving through the analogue and digital world as “transparent people”, the question of how transparent people and processes may, should and must be takes on new relevance due to the increased use of AI.
How to find and promote optimistic and resilient employees
Today’s working world puts the resilience and optimism of many people to the test. Digitalisation and automation require employees to regularly adapt to new technologies and working conditions. This calls not only for flexibility, but also emotional stability. According to the ‘State of the Global Workplace’ report by Gallup (2022), 44% of employees worldwide stated that they are under stress every day.
Hybrid work personality: The ‘person first’ approach and the role of AI
AI-based personality assessments can make a significant contribution to optimizing hybrid working environments. A recent survey found that 8 out of 10 employers have lost talent due to the obligation to return to the office, underlining the need for a balanced and personalized approach. ‘Person first’ as an extension of “people first”.
How to find and promote optimistic and resilient employees
Today’s working world puts the resilience and optimism of many people to the test. Digitalisation and automation require employees to regularly adapt to new technologies and working conditions. This calls not only for flexibility, but also emotional stability. According to the ‘State of the Global Workplace’ report by Gallup (2022), 44% of employees worldwide stated that they are under stress every day. Burnout rates continue to rise. A survey by the McKinsey Global Institute (2021) found that 42% of employees are concerned about workplace stress and its impact on their mental health. Added to this are the numerous global crises that are affecting people’s psychological well-being.
Those who are optimistic tend to be more resilient
We admit the numbers do not exactly scream “Feel positive!”. This makes it all the more important for companies to focus more on resilience and optimism as characteristics.
Resilience refers to the ability to overcome setbacks and difficult situations without falling apart. Resilient people always find the strength to recover and emerge stronger from crises. They remain focussed on their goals even in the face of difficulties and tend to learn from past experiences and use this knowledge to master future tasks.
Optimism, on the other hand, describes the ability to see challenges as opportunities for growth and further development. Optimistic people have a positive attitude that makes it easier for them to deal with obstacles. Through their optimistic view of the future, they can overcome fears and inspire others to take action, even those who may doubt or hesitate.
While these two characteristics are independent aspects they can also reinforce each other. In combination with a strong sense of self-efficacy, people with a positive attitude to life are more likely to trust in their ability to overcome problems, even in difficult situations. Studies show that optimistic people react more resiliently to stressful situations.
The positive consequences of positive thinking
Companies that specifically hire optimistic and resilient people benefit on several levels:
- Performance and productivity: resilient and optimistic employees remain productive even under pressure and overcome challenges more easily. They are more flexible and have a high frustration tolerance, which is an advantage in times of constant change. A study by McKinsey shows that companies that implement targeted resilience programmes achieve a 22% increase in employee satisfaction and productivity.
- Cost efficiency: Companies save costs in the long term, as employees with these characteristics are less likely to be absent due to illness and have a lower risk of developing burnout. According to a study by Deloitte, companies can reduce sick leave by up to 29% by implementing programmes to promote resilience.
- Innovative spirit: Optimistic employees see problems as challenges and develop creative solutions. A study by PwC shows that companies with more resilient teams are 1.5 times more likely to develop innovative products and solutions than companies with less resilient teams.
- Positive team dynamics: Teams made up of resilient and optimistic members are able to resolve conflicts better and work together more efficiently. These employees contribute to a positive working atmosphere that strengthens the entire team.
Finding optimistic and resilient employees with AI
AI can help companies recognise and promote optimism and resilience in (potential) employees in a number of ways. When recruiting, AI-supported systems can analyze application documents, social media profiles and work samples to find indications of resilience and optimism. AI-based personality diagnostics, like the ones we use at Zortify, are able to identify personality traits that indicate a high level of resilience or an optimistic attitude based on free-text answers to everyday questions. The risk of social desirability of answers is significantly reduced by AI.
AI-supported personality analyses can also make a difference when selecting and developing existing employees – especially when it comes to leadership positions. Optimism and resilience are important characteristics here. Hans Werner Hagemann from the Munich Leadership Group, one of our partner companies, has correctly stated that in the future, leadership must entail ‘shaking up’ employees in a controlled manner. In other words, making them insecure in their tried and tested behavioral patterns in order to push them out of their comfort zones without frightening them. This works best with an optimistic attitude, which prospective leaders already carry within them at best. AI can make it visible.
AI systems can also measure the mental state and well-being of employees by analyzing written texts and deriving automated reports and recommendations for leaders.
What to do with the less optimistic?
Of course, not all employees are optimistic or resilient by nature. However, this does not disqualify them for tasks with more responsibility or as team leaders. Firstly, it is important to identify the causes. These often lie in stress, overwork or personal problems. Managers should therefore be able to recognise warning signs and act appropriately. There are numerous programmes that help employees to strengthen their resilience, such as mindfulness training, stress management programmes and psychological counseling.
Optimism can also be trained. Neuroscientific findings show that regular positive thinking ‘reprogrammes’ the brain. Neuronal plasticity can create new thought patterns that lead to greater resilience and emotional stability in the long term. Methods such as journaling, cognitive restructuring or consciously focussing on positive events can help with this.
Creating a positive corporate culture
Companies must aim to establish a corporate culture that empowers employees. People who feel self-efficacy and trust in their abilities often find it easier to cope with changing conditions. An environment in which mistakes are not immediately punished, but instead result in a learning process, gives employees the confidence to get involved and try things out. Last but not least, companies should communicate that it is okay not to be okay sometimes, that crises are part of life and that employees are also seen as human beings with their fears and worries. A corporate culture that promotes optimism and resilience not only attracts new talent, but also helps to retain existing employees. A study by LinkedIn shows that 72% of professionals state that a positive work culture is a decisive factor when choosing their employer.
Round-up: Our top 5 ways to a resilient organization:
- Measuring optimism and resilience right from the recruitment stage. AI avoids social desirability.
- Provide coaching programmes to train resilience and optimism.
- Train managers in active listening.
- Accept mistakes and learn from them together.
- Continuously use AI-based personality diagnostics to visualise potential deficits, progress and development opportunities.
Hybrid work personality: The ‘person first’ approach and the role of AI
AI-based personality assessments can make a significant contribution to optimizing hybrid working environments. A recent survey found that 8 out of 10 employers have lost talent due to the obligation to return to the office, underlining the need for a balanced and personalized approach. ‘Person first’ as an extension of “people first”.
Recruit the curious!
“We run this company on questions, not answers.” This sentence comes from Eric Schmidt, Google’s former CEO. It makes it clear which characteristic the company values most in new employees: Curiosity. The recruiting strategy is correspondingly consistent: when the company was looking for engineers, it published a huge billboard with a riddle.
Good leadership: With self-reflection and unsympathetic filter
A good leader – is that something you are or is that something you become? – Let me put it this way: you are one if you are willing to become one. In other words, leadership requires a willingness to develop. Leading always means learning to lead. It is an ongoing process that is never finished, especially in the fast-paced world we live in.
“Leaders must push team members out of their comfort zones.”
Dr. Hans W. Hagemann of Munich Leadership Group about the importance of being honest without scaring people off
Dear Hans Werner, you write that the latest brain research has debunked long-held myths about the fundamental limits and motivations of people. What myths are these and what new findings should make leaders in particular pay attention?
The most significant realization is the importance of sufficient sleep, exercise and nutrition and their interplay for long-term cognitive performance. A few years ago, people were almost envious of colleagues who boasted about working 16 hours a day and getting by on four hours’ sleep. They wanted to constantly deliver peak performance. Diet and exercise played a subordinate role. The logical consequence was burnout, which was usually swept under the carpet.
Today, we are replacing the myth of constant peak performance with the concept of Best Perfomance for our clients. It’s about being able to call up the right performance with the utmost precision at all times. When you’re driving your car, you don’t drive through the city center with the pedal to the metal, you call up the right performance and are vigilant about constantly adjusting it. And while you are doing this, you are training your powers of observation, self-awareness and agility.
The world has changed rapidly in recent years. Despite this, many leaders still think and act in outdated ways. What needs to happen for this to change? What findings from brain research can help? Or to put it another way: can leaders outsmart their brains, according to the motto ‘Don’t believe everything you think?’
Some of the outdated patterns are hierarchical thinking, the belief in linear progress and the fairy tale of constant growth. Yet the central theme of our time is disruption. It is the most important task of leaders to get this into the minds of employees and support them in accelerating transformation. However, we are seeing too much soft-pedaling in companies. The situation is not taken seriously enough, irrelevant information is relied upon, people cling to slogans or completely pointless token projects are launched. All of this costs unnecessarily valuable time and ultimately leads to learned helplessness.
More knowledge about the function of the brain helps enormously. The basic principle is that our brains always try to provide us with the greatest possible security. Leaders need to get employees out of their comfort zones in order to create change. They need to use emotions much more constructively. They need to create psychological safety, increase curiosity in a targeted way and help the team to deal with uncertainty. Then the desire to perform will grow.
Does the ‘typical leadership brain’ exist? And what characterizes it?
No, there is no such thing. It’s down to the interplay between personal behavioral preferences and the respective environmental conditions. We observe time and again that the same leaders are extremely successful in one environment and suddenly underperform when they move to another. The basis of our work is therefore to give leaders as much self-awareness as possible and help them to make the best possible use of their individual strengths in every environment.
What else is important to be a good leader? What qualities do the leaders of today and tomorrow need to have?
We work intensively with our clients in training and coaching sessions on the topics of self-reflection, openness to new ideas, dealing with uncertainty and providing orientation.
Every leader is a role model, whether they want to be or not. You are always on stage. Each of us has a network of so-called mirror neurons in our brains that constantly scan the behavior of others and tempt us to imitate them if the person in question seems important to us.
It is therefore less important what leaders say than what they actually do. An increasingly important leadership skill will be to ‘shake up’ employees, as we call it, in a controlled manner. Making them insecure in their established behavioral patterns in order to move them out of their comfort zones without frightening them. Only there, outside the comfort and fear zones, is learning possible.
Leadership qualities are no longer only necessary at the top of a company, but in every team. How do companies find such personalities?
Through targeted observation of their own talents. There is no better playing field than the real situation. Leaders must learn to observe very closely what is happening in their own environment. They must recognise talents by their strengths and promote them in a targeted manner. As we will be working more and more in networks and matrix organizations, natural authority will become more important.
Who contributes good ideas without boasting about them? Who thinks in overarching contexts? Alos, who is listened to, whose contributions carry weight? And, who expresses seemingly absurd ideas from time to time, is not easily discouraged and shows resilience? We run development centers with some of our clients in which talents and their strengths are identified at an early stage in a playful and appreciative manner. The right use of these talents and how they are handled will be decisive for the success of the company in the future.
The further development of AI has accelerated the transformation of the world of work many times over. Can our brains even keep up with this? How do we manage not only to grasp the complex environment around us, but also to work with it?
It all depends on whether what is happening around us is perceived as a threat or an opportunity. And leaders have a huge influence on this. Imagine you’re a parent driving through thick fog with your three small children in the back seat and you can’t see your hand in front of your eyes. Of course you’re scared. But you can deal with it by adjusting your speed, using the fog lights and paying extra attention. What about the kids? –You can of course tell them that you’re scared and that you’re prepared for a collision at any time. But as a consequence, you probably won’t be able to control the screaming in the back seats. Alternatively, you could point to the navigation system and tell them that there’s a petrol station five kilometers away where you can take a little break with popcorn. The situation is the same, you’ve told the truth, you’ve given guidance and you’re moving on. In the future, it will be a matter of dealing constructively with growing uncertainties.
How is AI changing the process of recruitment itself and to what extent can findings from brain research be helpful?
Selecting the right people and providing them with targeted support in developing their talents into strengths is becoming a game changer in a competitive environment. We have been using psychometric tools for several years as an instrument for self-reflection, always combined with intensive debriefing for the individual leader. Some tools have come to a standstill in their development or are no longer up to date. AI will help to create much more accurate profiles through the precise processing of huge data sets and considerably more in-depth calculations.
This is where Zortify’s AI-based diagnostics really help us. We use it as a starting point for coaching when conducting in-depth personality analysis. Zortify’s AI differentiates very well, especially in the top management area, and prepares the ground for a profound examination of one’s own understanding of leadership. Leaders who have been in the business for a long time find this a particularly welcome leadership update. In addition, it will soon be possible to predict successful behavior in different team setups.
To what extent will it be more difficult for applicants to get a position with socially desirable answers in the future?
Social desirability is the main bias that we need to get a better handle on if we want to use personality analysis in talent recruitment and development in a meaningful way. I don’t see how we can significantly limit the effect of social desirability with conventional personality methods. Sure, there are lie scores that also measure the honesty of the answers. But as long as we only work on the basis of questionnaire-based self-assessments, everyone is free to answer honestly or dishonestly.
If we cannot avoid social desirability, how can we make it visible?
In HR diagnostics, we achieve better results when we combine different methods that are valid in themselves. For example, Zortify opens up a new source of information by using indirect personality measurement via the analysis of written free text responses. This makes it possible to visualize differences between the self-assessment using questionnaire items and the findings from the indirect method of text analysis. That’s very promising.
Why is it so important in psychometric diagnosis to add indirect methods (method within the method)?
Projective methods, for example, help to get distance from one’s own emotions that could distort the answer. ‘What would you say about a colleague who …’ makes it easier to tackle sensitive issues. In our Development Centres, there are many practical simulations in which real difficult situations are dealt with in a playful way instead of just cognitive self-assessments.
Will AI be the brains of the organization in the future and will humans have to master the so-called ‘soft skills’ above all?
We will see. I believe that AI will indeed be the rational artificial brain that will provide all kinds of information in every conceivable form and analysis in a matter of seconds. Unbiased. But this will also lead to increasing conformity. The difference will then be made by leaders who work creatively on the basis of a solid human value system. And a high level of self-awareness and who recognise the special nature of situations that no one else can see. In this context, I believe that there will be a reassessment of the importance of cognitive and emotional biases. After all, we humans are top performers precisely because the sum of our personal biases makes us unique. And sometimes somewhat quirky personalities with all their flaws, peculiarities and unpredictability.
What future of work are you looking forward to?
To a time with even more mutual appreciation, more flexibility, more self-determination and, above all, a desire to perform.
Munich Leadership Group Website
Hybrid work: the ‘person first’ approach and the role of AI
Return to the office or offer flexibility and freedom? – Hybrid working combines the best of both worlds. At the same time, it presents organizations with challenges in maintaining productivity, engagement and wellbeing. Understanding the different personalities in teams has never been more important. Hybrid work environments require hybrid recruitment and development strategies, namely those that add a third pillar to the personal impression and the facts from CVs and application documents: AI-based personality assessments that make it possible to find out what really makes someone tick and what he or she needs to be able to work well. They can make a significant contribution to optimizing hybrid working environments. A recent survey found that 8 out of 10 employers have lost talent due to the obligation to return to the office, underlining the need for a balanced and personalized approach. ‘Person first’ as an extension of “people first”.
Why personality is important in hybrid work
Hybrid work environments affect different personality types differently. Introverts, for example, tend to thrive in structured hybrid environments, while extroverted employees tend to struggle with the isolation of remote work. There can be no one-size-fits-all solution, simply because companies should have an interest in forming heterogeneous and diverse teams. After all, these are proven to be more successful. This means that companies must also act strategically with regard to working environments to ensure that collaboration works well.
Form determines performance
The ‘Extended Mind Theory’, for example, states that our thinking must always be considered in conjunction with our environment. Where someone works therefore has a significant influence on how that person works. Companies should ask themselves what resources their employees have access to in order to think and perform well, and whether these are sufficient. After all, employees’ potential sometimes lies untapped because the spatial conditions do not allow them to develop in a way that suits their personality. Or to put it positively: Companies should be aware of the different preferences when designing work environments in order to promote the strengths of their employees.
Personalized recommendations for greater productivity
Based on the personality data analyzed with the help of AI, HR can make personalized recommendations for employees to make their day-to-day work more productive and enjoyable. These recommendations can relate to a variety of aspects, such as the selection of the ideal work location (whether in the office or working from home) or the use of suitable communication tools (e.g. video conferencing vs. chats). Similarly, employees who work better in quiet environments could receive specific suggestions for office areas that meet their needs. Last but not least, AI can help to put together teams in such a way that employees with complementary personality traits work together in the best possible way. This personalized and balanced approach not only promotes employee efficiency, but also their well-being and satisfaction in the workplace.
AI literacy: These are the key skills for modern HR work
The use of AI systems will revolutionize the HR sector. Not using AI is no longer an option. It is now a matter of developing the necessary skills to be able to use the technology in a targeted manner. HR professionals need to start equipping themselves with the knowledge they need to use AI tools effectively while retaining the invaluable human judgment that machines cannot replace.
Employee diagnostics: What do you care about my personality?
Which personality traits should companies definitely know about their employees? How are behavioral expectations in the work context changing with the new generation of young employees (GenZ)? Why should companies therefore take a very close look at the characteristics of future leaders in particular?
HR should focus far more on personalities!
The so-called “hard” skills that companies need are changing faster than ever before. Today’s expert skills will be yesterday’s news tomorrow. What remains are the supposedly “soft” skills and people’s personalities. The better companies know their employees, the better they can assess who they should invest in in terms of professional and personal development.
Good leadership: With self-reflection and unsympathetic filter
by our CEO Florian Feltes
A good leader – is that something you are or is that something you become? – Let me put it this way: you are one if you are willing to become one. In other words, leadership requires a willingness to develop. Leading always means learning to lead. It is an ongoing process that is never finished, especially in the fast-paced world we live in.
I consider three spheres to be important in which leaders should continuously train themselves:
- reflection on my own current state,
- my own development process,
- the development process of those I lead.
These spheres do not necessarily build on each other. Rather, I am constantly moving between them, sometimes more in one, sometimes more in the other.
Leadership starts with myself
Let’s start with the first sphere, my own current state. Dealing with this usually becomes more urgent when things are not going well. When I notice that I keep falling into certain counterproductive behaviors, for example. Recently, a very interesting article was published in DIE ZEIT. It deals with the question of whether and how you can change your own personality or certain characteristics. The author refers to findings from psychotherapy research and thus to four essential steps for making changes to oneself:
- Awareness of goal and reality: Where do I (as a leader) want to go (goal) and what is currently holding me back (reality)?
- Awareness of my own feelings: What situations trigger what in me and why?
- Conscious “artificial” behavioral change: Practicing new behaviors, even if they don’t feel natural yet.
- Getting feedback from others: Ongoing reality check.
The common thread in this sphere is self-reflection. Knowing and leading yourself is the starting point for leading others well.
Resisting the temptation of linear thinking
The second sphere comprises my own development process as a leader in the sense of “leadership by doing”. Just like personal development, this process is also ongoing. It’s about consciously “taking the lead” again and again when the situation requires it. And, before and after that, moving within the organization and the outside world with a questioning and curious attitude:
- How are my employees, our customers, the competitors doing?
- What drives them?
- What can we do differently and better? Or rather: what could we do differently and better, as leaders should think big, have a vision in mind or be able to develop one.
To do this, it is helpful to keep broadening my perspective, to move in new contexts, to surround myself with people who do completely different things than me or the organization I work for.
I also train myself to recognize trends and patterns and am careful not to think too quickly in simple cause-and-effect relationships. Because the world is complex. And the flood of information and data sometimes doesn’t make it any easier. What helps is a systemic way of thinking that makes it possible to recognize the interplay of different dynamics and resist the temptation to think too linearly (X is the cause of Y and that’s it). This includes the willingness to realign myself in this system (what to keep doing, what to start doing, what to stop doing), to look at the system and my role in it from the outside and to search for new ways to make it work.
People and data skills
This in turn requires me to remain open to change. But also to take along those who have a completely different mindset than me. For me personally, the latter is one of the most challenging parts of leadership: actively engaging not only with those who are similar to me. But also and above all with employees who think and work very differently and have very different challenges than me. Good, unbiased data, generated with the help of artificial intelligence, can help here. This comes with another important leadership skill, though: Data competence. I.e. the ability to analytically and critically engage with data and derive the right conclusions from it. For example with regard to the individual potential and development of my employees. Which brings us to the third sphere: “actual leadership” in the sense of my leadership role in direct interaction with the people in the organization.
Leading and letting others lead
I keep asking myself when I, in my executive role, should actively take the lead and when it is better to let others take the lead. For me, this is the core of modern leadership. In which leadership is not based on a formal position, but rather unfolds situationally. In the face of the complex interplay of people, markets and global developments, the knowledge and experience of all employees is valuable for making good decisions.
Everyone can do or knows something that someone else cannot do or does not know. So anyone who wants to take responsibility for solving certain tasks and take the lead must be given the opportunity to do so. Decision-making power can vary depending on the task and project. It is no longer linked to the position, but to the competence for the current task to be solved. For example, a new employee can lead a project if he or she has the necessary know-how. While the senior manager only assists in this project.
Leadership Culture
This requires a leadership culture in which people have the confidence to take the lead if, for example, they notice negative developments in the organization or a project is set up that requires their expertise. Such a culture is created above all by an empathetic, well-informed leader who is capable of reflection (see spheres 1 and 2). Their goal should be to make themselves as dispensable as possible in day-to-day operations. This requires employees to know the framework in which they operate and the degree of freedom for situational leadership within this framework. As a leader, I need to decide where to define hard criteria that give employees guidance when making decisions. And where it is possible to leave decisions open so that employees can negotiate things with each other and individual team members can take the lead themselves.
Thank you, unsympathetic filter.
Stimulating and supporting these processes is also important in order to bring up a new generation of leaders who can develop further in the three spheres mentioned. Employees who are particularly well suited to executive roles due to their personality traits can be identified during the application process with the help of smart AI technology. At the same time, AI generated data helps to ensure that people with toxic behaviors, who according to my experience are neither interested in self-reflection nor have great empathy or special interest in the strengths, wishes and abilities of their colleagues, fall off the grid at an early stage. Technology with a built-in “unsympathetic filter” for sure will not make the perfect executive team by magic. But it does make a significant contribution to ensuring that the right people can start to become leaders at the right time.
Empowered teams: doing the right thing (instead of doing everything right)
What is more important on the job – doing things right or doing the right things? – Most people will probably answer “both”. Nevertheless, in the context of changing corporate cultures, it is worth thinking about this question in its absolute either-or variant.
Recruit the curious!
“We run this company on questions, not answers.” This sentence comes from Eric Schmidt, Google’s former CEO. It makes it clear which characteristic the company values most in new employees: Curiosity. The recruiting strategy is correspondingly consistent: when the company was looking for engineers, it published a huge billboard with a riddle.
The self-made skills shortage
Why should we analyze applicants in depth if we have no choice about who we hire anyway? We hear this question a lot. It reflects the frustration many companies feel about the lack of skilled workers. And rightly so? – We say: Yes and no. For one thing, we think that the shortage of skilled workers is not a “force of nature” that companies are helplessly exposed to.
Empowered teams: doing the right thing
(instead of doing everything right)
What is more important on the job – doing things right or doing the right things? – Most people will probably answer “both”. Nevertheless, in the context of changing corporate cultures, it is worth thinking about this question in its absolute either-or variant. For a long time, companies were primarily concerned with doing things right. To put it simply: Always work through what has been ordered and don’t make any mistakes. In the world we live in today, this approach no longer works very well. In the face of a rapidly changing environment, companies are constantly having to decide what is the right thing to do. Even at the risk of making mistakes.
Stronger in a swarm
To do this, they need teams that can dynamically align their working methods and roles with what needs to be done, using their collective strengths and insights. Because one thing is clear: No one can solve the complex challenges of our time alone. No one, not even the person with the most impressive job title, can always know which path is the right one. This requires the senses, experience, insights and skills of many people.
But what is the best way to bring these to the table?
When we talk about the transformation of companies and the associated cultural change, it is usually about giving more authority and responsibility to individual employees. However, this is only one aspect of team empowerment. Before that, the focus should be on what the individual can and wants to contribute to the team. Employees’ knowledge, talents, skills and competencies do not have the same quality and relevance at all times and for every task. Take “knowledge”, for example. This is considered a valuable skill in the knowledge society. But how valuable is knowledge that cannot be translated into concrete action? Knowledge without knowing how to bring it into the team in a meaningful way is useless for companies.
Banal yet ingenious: measuring preferences and strengths
What companies need today are employees who want to actively shape the world around them with what they are really good at. And who can translate their knowledge and skills into meaningful action in collaboration with others. How well and how quickly transformation takes place. And whether companies manage to change in the long term depends on the skills of each and every individual. And the skills of teams as engines in companies.
For these engines to run well, the individual parts must be anchored in the company with the right tools. We have developed the so-called “Preferred Performance Contributors” (PPCs) as effective tools. PPCs represent a new, innovative approach to team dynamics. In contrast to traditional management tools and personality assessments, which often promote generic roles and stereotypes, they focus on the natural inclinations and individual strengths of team members. They help to identify specific preferences through which employees prefer to contribute best to team success.
We have identified six areas of preference:
- Vision & Ideation
- Networking & Promotion
- Creation & Prototyping
- Structuring & Facilitation
- Analysis & Criticism
- Scaling & Production
The individual PPCs are determined in three ways:
- Through a self-assessment by the employee: How do I want to contribute?
- (optional) through peer feedback from colleagues: Where did you perceive me particularly strongly?
- through an AI-based personality test specially developed by us: From what I know about you, the following preferences are likely.
The AI test uses an algorithm that extracts relevant personality traits from answers to open text questions. And creates an AI-supported prediction of the PPCs.
The result of the analysis is a ranking of the six PPCs for each employee. It is important to emphasize that all contributions are in principle equally valuable. For companies, it is important that they can play out the right preferences in the right combination at the right time.
An example from one of our customers, a large software company: The team wondered why they never managed to meet deadlines. Many products were far from market-ready. Instead, they kept developing new features with great enthusiasm and energy. The analysis finally shed light on the situation. As it showed that the PPCs “Scaling and Production” were not among the top 2 preferences for any of the team members. “Creation & Prototyping”, on the other hand, were strongly favored. This gave the team a basis for rethinking tasks and roles so that they can bring products to market on time in the future.
In principle, employees can meet all preferences, but depending on their personality type, one may suit them more than the other. Intuitively, we probably tend to want to expand our strongest preferences with additional skills and experience. At the same time, it can be exciting (or necessary) to delve into the less obvious areas of preference. Either way, the analysis provides a good basis for discussing individual preferences and strengths with colleagues and positioning the team well for upcoming tasks. A nice side effect: psychological safety and the feedback culture in the team are also strengthened.
World in motion – teams in motion
PPCs empower teams to constantly redistribute roles and responsibilities in order to do the right thing and avoid major mistakes. A reorganization can result, for example, from new external conditions or from changing preferences among the team members themselves. This is because skills and preferences change over time and depending on the phase of life. For example, an employee who has always been a gifted networker in the forefront but suddenly has to care for a relative may want to focus more on providing structure and support in the background. Or they may want to take on a role that perhaps does not match their previous PPCs at first glance. But which they can fill well in their current situation with appropriate further training.
Perhaps the results of the AI analysis (in which desired answers have little chance) will inspire them to look at possible new roles. That they have not yet considered based on their self-assessment and colleague feedback (both of which tend to fall into certain patterns).
The example shows very nicely that PPCs are not fixed attributions. But primarily promote dialog and awareness in teams and ensure that employees do not wither away in their silos, but can become as effective as possible. And that from day one in the company. If new employees are familiar with their preferences and role expectations, they can reach their full potential more quickly. PPCs turn them from pure skill owners into skill users and ultimately – ideally – into drivers of change and transformation, driven by the need to do the right thing. Even at the risk of not always doing everything right.
A good team can handle that.
HR should focus far more on personalities!
Personality first – this is one of the most important trends in dealing with talent.
Why? The so-called “hard” skills that companies need are changing faster than ever before. Today’s expert skills will be yesterday’s news tomorrow. What remains are the supposedly “soft” skills and people’s personalities. The better companies know their employees, the better they can…
Recruit the curious!
“We run this company on questions, not answers.” This sentence comes from Eric Schmidt, Google’s former CEO. It makes it clear which characteristic the company values most in new employees: Curiosity. The recruiting strategy is correspondingly consistent: when the company was looking for engineers, it published a huge billboard with a riddle.
The self-made skills shortage
Why should we analyze applicants in depth if we have no choice about who we hire anyway? We hear this question a lot. It reflects the frustration many companies feel about the lack of skilled workers. And rightly so? – We say: Yes and no. For one thing, we think that the shortage of skilled workers is not a “force of nature” that companies are helplessly exposed to.