About us
We help companies to find the employees who truly fit in with them. To do this, we use AI-based personality assessment.
Why do we do this?
- Although 62% of companies consider personal characteristics to be the most important factor when hiring, the match rate remains low. This is shown by the high separation rate of 72% due to problematic employee behavior.
- The problem: Due to unconscious bias, recruiters make the wrong decisions despite their best intentions. This leads to frustration on both sides – and high costs for companies.
Our AI-based employee diagnostics open up a whole new world of employee insights for companies. And thus the opportunity to fill positions with the right personalities and provide employees with targeted support in their further development. At the same time, the risk of people with toxic behavioral tendencies taking on leadership responsibilities is reduced.
Nerdy by Nature: AI research since 2017
We are not only a tech company, but also a certified research institution. And not just since AI became a mainstream technology. Since 2017, we have been working intensively on the ethical use of artificial intelligence and integrating the results of our research into our products.
Made in EU
For us, this is more than just an address or a slogan, it is a commitment to the highest quality standards in a sensitive field to which we have dedicated ourselves.
Our company headquarters are actually located in the heart of Europe: in Luxembourg. At the same time, we practice what we preach with our 25-strong international team: With the right personalities on board, we can take collaboration to a new level, no matter where we work from. Our founders, Dr. Marcus Heidbrink and Prof. Dr. Florian Feltes, also explore the essence of good leadership on a daily basis and keep our diverse team together.
The founders
Dr. Marcus Heidbrink
Dr. Marcus Heidbrink, co-founder of Zortify, is a German organizational psychologist and entrepreneur. For many years, he was a lecturer in social skills, communication and leadership at the Executive School of the University of St. Gallen as well as at the Fresenius University of Applied Sciences in Cologne and RWTH Aachen. With extensive experience in leadership development and organizational consulting, Dr. Heidbrink is also a researcher and coach for high-performance teams in a wide range of industries.
Prof. Dr. Florian Feltes
Prof. Dr. Florian Feltes actually wanted to become a teacher, but ended up in HR and leadership development and became a professor completely unplanned. His enthusiasm for HR and his work on the interface of technology and research, for which he has received several awards, was the perfect breeding ground for founding Zortify. In addition to his work as CEO, Florian is Professor of Digital Leadership and HR at the XU Exponential University of Applied Sciences in Potsdam. In his research and teaching, he focuses on New Work, the success factors of leadership and what makes innovation teams thrive. He also wrote a book about it called “Revolution? Yes, please! When Old-School Leadership Meets New-Work Leadership”.
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